Recent Episodes
The Media Landscape: where OOH fits with Richard Lord
In a rapidly changing media landscape, where does OOH fit and what makes it such a powerful part of the mix?In this episode, we sit down with Richard Lord to unpack how the media landscape is evolving, the role OOH plays alongside other channels, and why its ability to deliver real-world reach, impact and visibility remains so valuable.We explore how brands should be thinking about OOH today, where it can work harder within an integrated strategy, and why the fundamentals of great media planning still matter.
Inside OOH of the Day with Phil Blondé
In this episode chat with Phil Blondé, the creative mind behind OOH of the Day, about what makes great OOH impossible to ignore.Phil shares how his passion for the medium turned into a global source of creative inspiration, why the best ideas make people smile, think or react, and how he judges great work in a matter of seconds. We also unpack the power of human truths, the importance of simplicity, and why truly great OOH can live far beyond the street through social sharing.A conversation about creativity, attention and the ideas that make OOH worth noticing.
The Power of Mall Media with John Faia
Shopping malls bring brands closer to consumers when they are actively browsing, engaging and making purchase decisions. In this episode, we speak with John Faia, Director of Mall Ads and General Manager of Street Network, about the reach of mall media, shopper behaviour and the power of proximity to purchase.John shares how creativity, audience insights, attention metrics and data-driven formats can help brands create memorable campaigns and where the future of mall media is heading.
Sponsored By
Meet the Hosts
Livia Brown
Founder, what3things
what3things.work ↗Livia Brown brings over 14 years of media and advertising experience, spanning new business, media agency leadership, and location data strategy. With a strong foundation built at dentsu and Posterscope, she offers a well-rounded, practitioner-led perspective on how brands plan, buy, and measure effective Out of Home. Passionate about the role of data in shaping smarter OOH strategies, Livia has become a leading voice in the space, consistently championing innovation and accountability within the channel. She is the co-host of Beyond the Billboard and co-editor-in-chief and co-owner of DOOH.co.za, a platform dedicated to advancing the OOH industry through education, thought leadership, and collaboration. Through her work, Livia brings both strategic insight and real-world experience, helping bridge the gap between agencies, media owners, and brands to unlock the full potential of Out of Home.
Kirsty Carlson
Founder, Synapse Media
synapsemedia.co.za ↗Kirsty Carlson is a leading OOH and media expert and founder of Synapse Media – an Independent Media consultancy, with 15+ years’ experience across large global media agency groups. She has led media and advertising for major brands in South Africa and across the rest of Africa in senior media leadership roles. Kirsty has spearheaded the centralisation of OOH media services at multiple large media agencies over the course of her career, and played a pioneering role in launching programmatic DOOH in South Africa. Kirsty has also been an AMASA award winner and nominee. As a co-host of Beyond the Billboard and co-editor of DOOH.co.za, she’s a recognized industry voice passionate about driving smarter strategy, stronger teams, and more impactful OOH across the continent. In addition, Kirsty is also the founder and owner of Her Collective; a women empowerment business driving mentorship for women in the media & advertising industry.