Recent Episodes
Discussing the Current State of OOH with Erik Warburg
We dive into the evolving world of OOH media with industry expert Erik Warburg from Outdoor Auditors. Fresh from his latest State of OOH report from February 2026, Erik shares his optimistic perspective on the current state of the industry, highlighting the stability of static OOH and the explosive growth of digital OOH.We discuss the resilience of static OOH, the digital OOH revolution, how budgets are seamlessly shifting from other digital media to OOH and accountability and measurement in OOH.
Beiersdorf: A Client's Point of View of OOH with Teniel Nelson
Step inside the client mindset in this episode as we sit down with Teniel Nelson from Beiersdorf to unpack OOH from a client point of view.From what truly captures attention in the real world to how OOH fits into broader brand and media strategies, Teniel shares a candid view on what clients value, what they question, and what ultimately drives impact. We explore how creativity, placement, and measurement come together and where the industry still has room to grow.This episode offers a grounded, practical lens for media owners, agencies, and strategists looking to better align with client expectations and deliver OOH that works harder.
The Street are Speaking with Network X
This sponsor episode features Jason Steyn, Sales Director at Network X, as we explore how the Streets are Speaking through OOH. From audience behaviour to the power of location, we unpack how real-world environments are shaping smarter, more impactful campaigns. We also discuss the importance of the mass market and Network X’s presence within it, and how brands can better connect with audiences at scale.
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Meet the Hosts
Livia Brown
Founder, what3things
what3things.work ↗Livia Brown brings over 14 years of media and advertising experience, spanning new business, media agency leadership, and location data strategy. With a strong foundation built at dentsu and Posterscope, she offers a well-rounded, practitioner-led perspective on how brands plan, buy, and measure effective Out of Home. Passionate about the role of data in shaping smarter OOH strategies, Livia has become a leading voice in the space, consistently championing innovation and accountability within the channel. She is the co-host of Beyond the Billboard and co-editor-in-chief and co-owner of DOOH.co.za, a platform dedicated to advancing the OOH industry through education, thought leadership, and collaboration. Through her work, Livia brings both strategic insight and real-world experience, helping bridge the gap between agencies, media owners, and brands to unlock the full potential of Out of Home.
Kirsty Carlson
Founder, Synapse Media
synapsemedia.co.za ↗Kirsty Carlson is a leading OOH and media expert and founder of Synapse Media – an Independent Media consultancy, with 15+ years’ experience across large global media agency groups. She has led media and advertising for major brands in South Africa and across the rest of Africa in senior media leadership roles. Kirsty has spearheaded the centralisation of OOH media services at multiple large media agencies over the course of her career, and played a pioneering role in launching programmatic DOOH in South Africa. Kirsty has also been an AMASA award winner and nominee. As a co-host of Beyond the Billboard and co-editor of DOOH.co.za, she’s a recognized industry voice passionate about driving smarter strategy, stronger teams, and more impactful OOH across the continent. In addition, Kirsty is also the founder and owner of Her Collective; a women empowerment business driving mentorship for women in the media & advertising industry.