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Discussing the Current State of OOH with Erik Warburg
We dive into the evolving world of OOH media with industry expert Erik Warburg from Outdoor Auditors. Fresh from his latest State of OOH report from February 2026, Erik shares his optimistic perspective on the current state of the industry, highlighting the stability of static OOH and the explosive growth of digital OOH.We discuss the resilience of static OOH, the digital OOH revolution, how budgets are seamlessly shifting from other digital media to OOH and accountability and measurement in OOH.
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Beiersdorf: A Client's Point of View of OOH with Teniel Nelson
Step inside the client mindset in this episode as we sit down with Teniel Nelson from Beiersdorf to unpack OOH from a client point of view.From what truly captures attention in the real world to how OOH fits into broader brand and media strategies, Teniel shares a candid view on what clients value, what they question, and what ultimately drives impact. We explore how creativity, placement, and measurement come together and where the industry still has room to grow.This episode offers a grounded, practical lens for media owners, agencies, and strategists looking to better align with client expectations and deliver OOH that works harder.
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The Street are Speaking with Network X
This sponsor episode features Jason Steyn, Sales Director at Network X, as we explore how the Streets are Speaking through OOH. From audience behaviour to the power of location, we unpack how real-world environments are shaping smarter, more impactful campaigns. We also discuss the importance of the mass market and Network X’s presence within it, and how brands can better connect with audiences at scale.
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From Reach to Real Impact: Kantar’s View on OOH Effectiveness with Saiesh Ajudhiya
OOH has always been a powerful channel for reach, but how do we move beyond scale to prove real impact?In this episode, we’re joined by Saiesh Ajudhiya, Head of Media, Creative & Innovation from Kantar South Africa to unpack how brands and marketers should be thinking about OOH effectiveness today. From measurement frameworks to the evolving role of data, we explore how OOH delivers not just visibility, but meaningful business outcomes.We dive into the difference between amplification and multiplication, and why OOH works best as a strategic driver within a broader media ecosystem. Saiesh shares insights on how to better evaluate campaigns, connect exposure to action, and ultimately demonstrate ROI in a way that resonates with clients and stakeholders.
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Bridging Worlds: The Power of OOH, Digital & Social Together with Nivasha Pillay
In this episode, we’re joined by Nivasha Pillay to explore how brands can truly unlock impact by connecting OOH, digital, and social channels. From building consistent messaging across platforms to using context to drive real-world action, we unpack what it takes to create cohesive, high-performing campaigns. This conversation dives into the power of integration, why siloed thinking holds brands back, and how marketers can bridge the gap between physical and digital worlds more effectively.
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Melon Mobile: A Client's Point of View of OOH with Calvin Collett
In this episode, we sit down with Calvin Collett from Melon Mobile to unpack OOH from a client’s perspective. From the initial thinking and strategy to execution and impact, Calvin shares an honest, behind-the-scenes look at what it’s really like to invest in the channel.We explore how Melon Mobile approached OOH, what surprised them most, and why the medium continues to prove its value in a modern marketing mix. It’s a refreshing, real-world perspective that bridges the gap between media owners, agencies, and the brands they serve.This episode is packed with practical insights and a reminder of what makes the channel so powerful.
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Heartbeat of the Nation: Inside the Commuter Landscape
Taxi ranks, train stations and bus corridors aren’t just transit points; they’re high-energy community hubs that connect brands to true mass audiences every single day. We explore the scale of South Africa’s commuter movement, audience reach and dwell time, and the data agencies should be using to evaluate this powerful environment. Shamy breaks down what differentiates commuter from other OOH formats and how brands can win in this diverse space.Plus, we debunk some myths around commuter environments.
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The Year Ahead for ROAD 2.0 with Trish Guilford
We sit down with Trish Guilford, General Manager at the OMC, to unpack The Year Ahead for ROAD 2.0.With ROAD 2.0 now firmly established in market, we explore how the data landscape is evolving from expanded measured inventory across roadside, taxi ranks and upcoming Gautrain and airport environments.This episode dives into the data layers coming in 2026, the potential role of mobile enrichment, and what it all means for planners, media owners and brands looking to make smarter location-led decisions.
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Driving Impact with OOH with Robert Notrica
In this episode we sit down with Robert Notrica, Client Partner at WPP Media to unpack what it really takes to drive meaningful impact through OOH.From the evolving role of OOH in the media mix to the responsibility media owners carry in delivering measurable value, Robert shares sharp insights on accountability, reporting, and building long-term brand partnerships. We also explore the power of creative in OOH, why execution matters more than ever, and practical advice for media owners looking to strengthen their positioning in a competitive landscape.A grounded, strategic conversation on making OOH work harder and smarter for brands.
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A Client's Point of View with Silke Bucker
In this episode, we’re joined by Silke Bucker, for an honest conversation about what clients really value from the OOH channel as a medium in the media mix.We unpack the importance of trust, accountability, and measurable impact and why strong creative only works when it’s backed by clear strategy. Silke shares some of her favourite OOH campaigns and how confidence is built through OOH for consumers.A must-listen for agencies, media owners, and marketers who want to better understand the client perspective and elevate the way they approach OOH.
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The Attention Dividend: OOH Research & Insights with Steve Bernard
We dive deep into the evolving world of attention in OOH advertising. Steve Bernard, Head of Insight at Ocean Outdoor, joins us to unpack “The Attention Dividend”, what it means for brands, how attention is measured, and why OOH continues to outperform in capturing real human engagement. From cutting-edge research to practical insights for planners and marketers, Steve breaks down the science behind attention and the opportunities it unlocks for smarter OOH strategies.
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Making of Great OOH: From Idea to Installation with Dexter Fox
In this episode, we are joined by Dexter Fox, Head of Sales at Wayout Group SA, who shares practical insights on how great ideas become reality and the collaboration needed to bring OOH to life. Co-hosts Kirsty and Livia share some of what they want to see more of in the South African landscape.
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Powering growth in OOH: through technology with Andrew Brunton
We sit down with Andrew Brunton, Executive Managing Director for EMEA at Billups, to explore how technology is accelerating growth in OOH across Europe, the Middle East and Africa.Andrew unpacks the regional nuances shaping OOH strategy, the rising importance of contextually relevant creative, and the critical role of reporting effectively.We look at the evolving measurement landscape and why its transparency and physical presence continue to give brands an edge in a world of digital noise.
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Luxon Data Solutions: OOH measurement with Philip Evans
In the third instalment of our South African OOH measurement series, we sit down with Philip Evans, Founder & Sales Director of Luxon Data Solutions, to unpack their innovative approach to measuring OOH. We explore Luxon’s methodology, the technology behind their data and how their solution is helping sharpen planning and reporting in the local OOH landscape. This episode offers a clear, practical look at how measurement is evolving and what it means for media owners, agencies, and brands.
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The OG Influencer: Behind the Campaign
We pull back the curtain on one of the most ambitious and talked-about OOH collaborations in South Africa, The OG Influencer campaign. For the first time, nine media owners came together under one powerful idea to showcase the true impact of Out of Home, where the medium was the message.From concept to execution, this episode goes behind the scenes of how Co-hosts Livia and Kirsty bought this campaign to life under their DOOH.co.za platform, they brought the industry together proving once again that when Out of Home unites, the results are unmissable.We are joined by Roanna Williams, Co-Founder and Chief Creative Officer of Boundless, and Lauren Dixon-Paver, Social Art Director at Boundless, to unpack how creativity, collaboration, and a shared belief in the power of the medium made this campaign possible.
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Creative Bravery in OOH with Dean Oelschig
In this episode, we explore the bold side of Out of Home with Dean Oelschig. Dean shares his love for the OOH medium, unpacking why it remains one of the most powerful channels for brands to make a lasting impact. We dive into what it means to win with OOH - from crafting messaging that truly lands, to testing the strength of an idea by seeing if it works on a billboard.If you believe great creative deserves a bigger stage (literally), this one’s for you.
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CortexX: Precision Planning in OOH - Primedia Out of Home
In this episode we sit down with Genevieve Coward, Deputy CEO at Primedia Outdoor, and Alice Wagenaar, Strategy & Intelligence Head, to unpack the power of data-driven OOH planning.We explore the launch of CortexX, Primedia’s new AI-informed media precision planning tool that’s set to transform how campaigns are planned and measured. From navigating South Africa’s fragmented OOH data landscape to balancing fixed measurement like OMC’s ROAD 2.0 with real-time audience insights, Genevieve and Alice share how data and intelligence are reshaping the way brands connect with audiences in the physical world.If you’ve ever wondered how AI and data are redefining the future of OOH, this one’s not to be missed.
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Shaping the Skyline: How Large Brands Play in OOH with Litha Vimbi
In this episode, we chat with Litha Vimbi, General Manager at OMD, about how big brands make their mark in Out of Home. From bold creative to clever placement, Litha unpacks the power of a strong strategic OOH holding and what really drives impact at scale. She also shares a few golden tips for media owners on how to make the best impression with media agencies and why collaboration is key to shaping the skyline.
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Playing Big with OOH: Activating Alcohol Brands in OOH with Michelle Pillai
In this episode we sit down with Michelle Pillai, OOH Business Unit Lead at iProspect, to unpack how alcohol brands are making bold moves in the Out of Home space. From navigating category restrictions to pushing creative boundaries, Michelle shares insider perspectives on what it takes to “play big” in OOH. We explore standout strategies, the role of scale and context, and how alcohol brands can use OOH to cut through in a crowded market.
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All Unite: OOH Measurement with Rafe Usher-Harris
In this episode, we sit down with Rafe Usher-Harris, Commercial Director at All Unite, to unpack how their platform is shaping Out of Home (OOH) measurement in South Africa. We dive into their methodology, costs, and the unique benefits they bring to the market, with a particular focus on how All Unite approaches VAC (Visibility Adjusted Contact) measurement metrics. If you’re looking to better understand the evolving measurement landscape and what sets All Unite apart, this conversation is a must-listen.
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ROAD 2.0: OOH Measurement with Trish Guilford
We kick off a three-part series on OOH measurement with Trish Guilford, General Manager of the OMC. In this episode, we unpack the formation and evolution of the OMC, the ROAD 2.0 methodology, and the latest updates.Trish explains the costs and benefits of being part of the OMC and why the introduction of VAC (Visibility Adjusted Contact) is a game-changer, aligning South Africa with global best-practice standards in OOH measurement.A must-listen for agencies, media owners, and marketers looking to understand how trusted measurement is shaping the future of OOH.
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130 Years in Motion: SAB’s Moving Tribute to the Future
In this episode, we sit down with Marsha Kumire, Corporate Brand Director at The South African Breweries, and Roanna Williams, Chief Creative Director and Founder of Boundless, to unpack the '130 Years in Motion' campaign SAB’s bold tribute to over a century of brewing history and nation-building in South Africa.We explore the creative thinking and cultural insight that shaped the campaign, the challenges and triumphs of bringing it to life, and the pivotal role that OOH played in creating national impact. From concept to execution, this episode gives you a front-row seat to one of the country’s most meaningful brand stories in recent memory.
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WOO Mexico: Unpacked with Gideon Adey
Join us for an exclusive deep dive into the latest World Out of home (WOO) WOO Conference in Mexico, as Gideon Adey, CEO at GurOOH shares a firsthand account of the biggest insights, trends, takeaways, and hot topics from the event. From emerging innovations in OOH advertising to global market shifts and local nuances, this episode is your backstage pass to everything that mattered. Whether you missed the conference or want to relive the highlights, this conversation delivers all the key moments; unpacked, unfiltered, and straight from the source.
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Pineapple: A Client's Point of View with Nichole Shub
In this episode, we’re joined by Nichole Shub, Chief Marketing Officer at Pineapple Insurance - a brand that’s become one of the biggest names in the Out of Home (OOH) space in South Africa.Nichole takes us behind the scenes to unpack how Pineapple earned its standout reputation in the OOH game. We explore what it really takes to execute exceptional OOH campaigns, from having an intentional strategy, to bold creative, to fostering strong partnerships.We also dive into how to bring your audience along with you on your OOH journey and why this matters more than ever in a cluttered media landscape.Whether you're a brand, media owner, or agency, this conversation is packed with insights you won't want to miss.
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Strategic Innovation to Elevate OOH with Ricardo Lopes
In this episode, we sit down with Ricardo Lopes, the Group Strategy Director at dentsu International to explore the power of strategic innovation in Out of Home.With deep experience across both South African and European markets, Ricardo takes us behind the scenes of crafting effective media strategies that go beyond flashy gimmicks, focusing on innovation that adds real value. We unpack what it means to integrate innovation purposefully within OOH campaigns, and how to use the medium to build truly iconic brands.
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OOH Unplugged: Behind the build with Tanner Rock
In this episode we go behind the scenes of Out of Home development with industry expert Tanner Rock. With years of experience under his belt, Tanner shares invaluable insights into what it really takes to develop successful OOH inventory - from identifying the right locations to overcoming complex build challenges. We explore some of his biggest wins, toughest lessons, and the critical factors that influence site selection. Plus, Tanner offers his perspective on why collaboration among media owners is key to growing the industry. This is a must-listen for anyone involved in the OOH space.
OOH in Africa: Unlocking OOH in Kenya with Alex Tutu
In this episode, we explore the vibrant and rapidly evolving Out of Home (OOH) landscape in Kenya with industry expert Alex Tutu. With experience on both the media agency and media owner sides of the industry, Alex brings a unique perspective on how to unlock value in one of Africa’s most exciting OOH markets. We unpack some of the biggest opportunities in Kenya, the latest in OOH technology, and how ROI is measured in this market. Alex also shares actionable tips for succeeding in Kenya’s OOH space and sets the record straight on some of the most common misconceptions about the industry.
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Auto & General: A Client's Point of view with Johanni Jennings
In this episode, we sit down with Johanni Jennings, Head of Marketing for Auto & General and Partnerships at Telesure Investment Holdings. Johanni shares her insights on the value of a strategic, intentional approach to Out of Home (OOH) advertising. We explore how brands can maximise their OOH investments, align creative with context, and drive meaningful results. Plus, Johanni gives us an exclusive look behind the scenes of some of Auto & General’s standout campaigns - from concept to execution.
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OOH's role in the Creative Strategy with Melanie Campbell
In this episode, we sit down with Melanie Campbell, the Group MD at Rapt Creative, to explore the evolving landscape of Out-of-Home (OOH) advertising. Melanie, with her wealth of experience working on major alcohol brands in South Africa, dives into how the role of OOH has shifted over the years. She shares valuable insights on what brands are looking for in OOH campaigns and offers expert advice on how to maximize the impact of this dynamic medium. Whether you're in the advertising world or simply curious about OOH’s role in modern marketing, this conversation is packed with actionable takeaways and industry wisdom!
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Inspiring Creativity in OOH with Catherine Morgan
In this episode, we’re joined by Catherine Morgan, Group Managing Director at Ocean Labs, to explore the critical role of creativity in successful Out-of-Home (OOH) campaigns. We discuss how technology enhances creative execution and what advertisers can do to ensure their campaigns deliver impact and effectiveness. Catherine shares expert insights and practical tips on crafting standout OOH campaigns that truly connect with audiences.
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OOH's Role in the Media Playbook with Chris Botha
In this episode, we are joined by Chris Botha, Managing Director of Park Advertising, to unpack the fundamentals of Media Mix Modeling (MMM) and why clients choose this data-driven approach to media planning. With over 25 years of experience in the media industry, Chris brings a wealth of knowledge, sharing insights into how brands can optimize their media spend for better ROI.Chris gets real about the Out of Home (OOH) landscape in South Africa, highlighting the key areas that should be prioritized to drive the industry forward in 2025 and beyond. Whether you're a media strategist, marketer, or OOH enthusiast, this conversation is packed with valuable takeaways on the future of media planning.
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OOH in 2025: The Year Ahead with Celia Collins
In this episode, Celia Collins, Vice President of Media at Publicis Group, joins us to discuss the year ahead in Out of Home (OOH). Celia shares critical thought starters on how to shift the approach to media planning, with a sharper focus on what truly matters to clients—Return on Ad Spend (ROAS). We explore key areas for improvement, the evolution of OOH strategies, and practical ideas for maximizing impact in 2025. Don’t miss this insightful conversation on how to elevate OOH in the modern media mix!
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OOH in Africa: Unlocking Nigeria with Kingsley Onwukaeme
In this episode, we welcome Kingsley Onwukaeme, Founder of OOH Academy, Nigeria, to unlock the power of Out-of-Home (OOH) advertising in one of Africa’s most dynamic markets. We dive into the unique nuances of the Nigerian OOH landscape, exploring how brands are winning, the key challenges and opportunities, and what makes this market so critical for OOH success.
ABSA OOH: A Client's Point of View with Sadika Fakir
In this episode we sit down with Sadika Fakir, Absa Group Executive: Digital Marketing & Media, for an insightful deep dive into the role of Out-of-Home (OOH) media for a major brand. We unpack the operational and fundamental basics that drive effective OOH strategies and explore what media owners—both large and small—can do to maximize their opportunities in this evolving landscape.From engaging meaningfully with clients and media agencies to standing out in a competitive market, Sadika shares practical insights on how OOH can be leveraged for maximum impact. Whether you're a media owner, agency professional, or brand marketer, this episode is packed with actionable takeaways to help you navigate the OOH space effectively.
Consumer Insights to Elevate OOH Strategies with Brandon De Kock
In this episode, we sit down with Brandon de Kock, Director of Storytelling at BrandMapp, to explore the vital role of consumer insights in shaping a media strategy. We discuss how BrandMapp’s rich consumer data can enhance Out-of-Home (OOH) planning, helping marketers take their strategies to the next level. By intertwining consumer insights with OOH, we uncover how brands can drive more effective, data-led decision-making for impactful campaigns.
Evolving Role of OOH in the Media Mix with Kate Kitz
In this episode, we’re joined by Kate Kitz, Chief Operating Officer at GroupM South Africa, for an insightful conversation about the evolving landscape of Out-of-Home (OOH) advertising. Kate dives into how client conversations have shifted over time, shedding light on what today’s clients are really looking for when it comes to OOH. While measurement remains a crucial element, it’s also become increasingly complex due to varying market dynamics and system nuances. We also explore how OOH professionals need to stay ahead of the curve, keeping a pulse on other media channels to deliver the most value to the OOH space. Tune in for a fresh perspective on the intersection of OOH, client needs, and the broader media ecosystem.
OOH 2025 Kick Off with Tom Goddard and Jacques Du Preez
In this episode, we’re thrilled to welcome Tom Goddard, President of the World Out of Home Organization (WOO), and Jacques du Preez, Founder and CEO of Provantage Group and Director for Africa on the World Out of Home Organization (WOO) board, to the podcast. Together, we delve into the major drivers shaping the OOH industry and explore what the South African market must prioritize to thrive.We discuss lessons from established global markets, pinpoint the critical changes needed to stay competitive, and share insights on how to leverage South Africa and Rest of Africa's unique advantages in the OOH space. With an eye on 2025, this episode offers actionable strategies to propel the industry forward and achieve excellence.
Going Beyond: OOH Fundamentals with Kirsty & Liv
This is the third episode in the Going Beyond series with hosts Kirsty Carlson and Livia Brown. In this session, we dive into the critical importance of mastering the OOH basics and fundamentals—and the significant impact of falling short. We unpack essential topics like rate cards, proposals, reporting, and the vital role of after-sales service. Plus, we get real about gaps in the market and highlight where some fundamentals are lacking. Whether you're new to OOH or a seasoned pro, this episode offers valuable insights to elevate your game.
Mall Media: Unpacking Maponya Mall with Nalesa Media
In this episode, we welcome back Nalesa Media to delve into mall media with a special focus on the iconic Maponya Mall in Soweto. Together, we explore the rich and diverse media landscape of Soweto, uncovering the unique needs and behaviors of its audiences and how Maponya Mall serves as a pivotal hub in their daily lives.We discuss the strategic role malls play in Out of Home (OOH) campaigns and gain valuable insights into how brands can maximize their investment in the mall environment. From hyperlocal engagement to leveraging foot traffic and shopper behaviors, this episode is packed with practical tips and inspiring ideas for brands looking to make an impact in Soweto and beyond.
Going Beyond: A Strategic Approach to OOH with Kirsty & Liv
In this episode hosts Kirsty Carlson and Livia Brown dive deep into the art and science of Out-of-Home (OOH) strategy. From foundational principles to the intricate steps of the strategic process, they break down what it takes to craft a compelling and effective OOH strategy. Listeners will get an exclusive behind-the-scenes look at the strategic considerations that drive impactful campaigns, as well as essential tips for building strategies that resonate. Whether you're new to OOH or a seasoned pro, this episode offers valuable insights to elevate your approach to OOH advertising.
OOH in Africa with Greg Benatar
In this episode we welcome Greg Benatar, Joint Managing Director & Group Sales Director at Alliance Media. With 27 years of expertise in the Out of Home (OOH) industry, Greg shares his insights on how global trends are playing out in African markets and what it takes for brands to succeed across the continent.We explore the unique nuances and complexities of operating in Africa, uncovering the strategies that are delivering results in this diverse and dynamic region. From emerging trends to future opportunities, Greg provides actionable advice and invaluable perspective for anyone looking to leverage OOH in Africa.
MTN OOH: A Client's Point of View with Imraan Rajab
In this episode, we sit down with Imraan Rajab, General Manager Media at MTN Group, to explore the critical factors behind the consideration and motivation for allocating budgets to Out-of-Home (OOH) advertising. Imraan shares insights into how MTN is maximizing its investment in OOH, leveraging innovative strategies, and aligning campaigns for impactful results. We also discuss the nuances of OOH advertising in South Africa and across the rest of Africa, highlighting challenges, opportunities, and regional trends. Tune in for an engaging conversation packed with valuable insights for OOH enthusiasts and media professionals!
Going Beyond: Getting to know your hosts Kirsty and Liv
Welcome to the first episode of our 'Going Beyond' series! We take you behind the scenes to meet your hosts, Kirsty Carlson and Livia Brown. Discover their journeys into the world of Out of Home (OOH), their passion for the industry, and what drives them to explore the stories on Beyond the Billboard. Get ready to connect with the voices behind the mic and gain fresh insights into the dynamic personalities shaping this podcast.
Attention and Intention in OOH with Darren McKinon
In this episode, we are re-joined by Darren McKinon, the Commercial Director at Epic Outdoor, to dive into the intricate world of Attention and Intention advertising in Out-of-Home (OOH) media. We explore how critical elements like creative execution, strategic placement, and environmental context all play a role in driving effective OOH campaigns. Darren also sheds light on attribution modelling, showing how the integration of geo-targeted mobile can significantly enhance ROI measurement in OOH. Whether you're a marketer, creative, or media strategist, this episode offers valuable insights for optimizing your OOH strategies.
OOH & Digital Working Together with Jared Pillai
In this episode, we're joined by Jared Pillai, CEO of Robust Marketing, to explore the powerful synergies between digital and Out-of-Home (OOH) channels. Together, we dive into how integrating these platforms can unlock tremendous value for clients in an omnichannel media strategy. From real-world examples of successful campaigns to practical tips on thriving in this evolving space, we cover what it takes to stand out when combining digital and OOH.
Creative Best Practice in OOH with Roanna Williams
In this episode, we sit down with Roanna Williams, Chief Creative Officer and Co-Founder at Boundless, to dive into the creative side of Out-of-Home (OOH) advertising. Roanna shares valuable insights from a creative agency perspective, offering expert tips on maximizing OOH creative. We also explore the unique challenges the industry faces in producing impactful OOH campaigns.
Let's go Big: Iconic Formats in OOH with Lerumo Maisela
In this episode, we’re joined by Lerumo Maisela, CEO of Kena Outdoor, as he shares his journey into the media industry and the unique challenges of managing large-format OOH inventory, especially iconic and landmark sites. Lerumo offers an insider’s perspective on what it takes to operate as an OOH media owner and the critical role that local communities play in maintaining these landmark locations. From navigating the complexities of site management to the responsibilities that come with showcasing a city’s identity through OOH.
Mondelez OOH: A Client's Point of View with Shazia Rajah
In this episode, we are joined by Shazia Rajah, Consumer Experience Lead SSA at Mondelez. We delve into the intricacies of media selection for global brands and gain an exclusive look at some of the Out-of-Home (OOH) campaigns Mondelez has executed in the South African market. Shazia shares valuable insights into a client's take on the challenges of market clutter and fragmentation, and highlights some of the exciting innovations that are transforming the advertising landscape. Tune in for an enlightening discussion on the strategies and creative solutions driving success in consumer engagement.
Complexities of OOH with Sally Stewart
In this episode, we sit down with Sally Stewart, Head of Out-of-Home (OOH) at GroupM SSA, to explore the multiple complexities of OOH advertising. Sally shares her expert perspective on strategically approaching OOH in the South African landscape, addressing challenges such as measurement, market fragmentation, and other critical factors. In addition, we delve into Sally's journey into the OOH industry and discover what excites her most about the current OOH landscape.
KFC OOH: A Client's Point of View with Wandisile Nkabinde
Join us for an insightful episode featuring Wandisile Nkabinde, Media Manager at KFC SA. We explore KFC's innovative and groundbreaking campaigns. Get a behind-the-scenes look at how this powerhouse brand excels in the OOH space.
Planning for OOH with Christo van den Bergh
In this episode, we are joined by Christo van den Bergh, Head of OOH at Mediology World. Christo shares his deep expertise and passion for Out of Home (OOH), taking us through the critical processes involved in OOH planning. We discuss the fundamentals every marketer should be aware of when approaching OOH, and Christo offers invaluable insights drawn from his extensive experience in the field.
Beyond the City: OOH in the Townships with Kabelo Kale
In this episode, we sit down with township economy and media expert Kabelo Kale, who guides us through the intricate and diverse audiences within the township environment. Kabelo delves into the unique considerations required for effectively measuring and segmenting this vibrant market. We uncover invaluable insights into how brands can authentically engage with township audiences and achieve success. Join us for a deep dive into how to win in the township economy.
Perspective from Both Sides of the Media Fence with Darren Mckinon
Join us for an enlightening episode as we sit down with Darren Mckinon, the Commercial Director at Epic Outdoor. Darren brings a unique perspective, having worked on both the media owner and media agency sides of the industry. Together, we delve into the challenges faced by media owners and media agencies in today's landscape.Gain valuable insights and advice on how media owners can effectively engage with media agencies, fostering greater collaboration and driving innovation in Out-of-Home (OOH) advertising. Discover actionable strategies for creating impactful partnerships.
OOH in the Media Strategy with Brian Muguto
This episode we dive into the intricate world of media strategy and channel selection process with Brian Muguto, the Managing Director of PHD Johannesburg. Join us as we unravel the complexities of crafting media strategies that tackle client and brand challenges. Brian shares invaluable insights into the strategic processes within media agencies, highlighting the crucial role of Out-of-Home (OOH) advertising in the media mix. Discover how OOH seamlessly integrates into an omni-channel approach, offering a comprehensive solution for modern marketing .
Unlocking the Future with Programmatic DOOH with Remi Du Preez
Join us as we dive into the world of Programmatic Digital Out-of-Home (DOOH) advertising in our latest episode. We're joined by Remi Du Preez, the Managing Director of Polygon, who brings a wealth of expertise to the table. Together, we unravel the current state of adoption of this technology and explore the journey ahead for the industry.Remi Du Preez shares insights into the best practices that drive successful Programmatic DOOH campaigns. From strategies that make campaigns stand out to invaluable advice on optimizing the potential of Programmatic DOOH.Tune in to discover how Programmatic DOOH is reshaping the Out of Home landscape and learn actionable tips to harness its full power. Whether you're a seasoned professional or new to the field, this episode promises to broaden your understanding and inspire innovative approaches in the ever-evolving realm of Out of Home.
Coffee Chat with Nalesa Media: A Media Supplier’s Journey to Ownership
Join us for an insightful episode where Palesa Mabuse, Managing Director, and Patrick Ndlovu, Sales and Marketing Manager at Nalesa Media, share their journey to becoming media owners in the Out of Home industry. Gain valuable behind-the-scenes insights and advice for navigating the competitive OOH landscape and achieving success.
Navigating the OOH Jungle - Understanding Fragmentation with Erik Warburg
Welcome to this episode featuring Erik Warburg, the Director at Outdoor Auditors. Tune in as we dive into the complexities of the Out-of-Home (OOH) media landscape in South Africa. We discuss how to navigate this jungle of opportunities and challenges, gaining insights into the intricacies of fragmentation within the OOH sector.
FNB OOH: A Client's Point of View with Terri Johnson
Join us for an informative episode featuring Terri Johnson, a VIP guest sharing her perspective on Out of Home advertising. Discover what clients seek in OOH campaigns and essential factors for media suppliers to consider. Tune in for actionable strategies to enhance client-supplier partnerships and drive success in the OOH landscape.
Reflecting on the World Out of Home Organization Africa Forum
Join us for an exclusive look behind the scenes of the successful World Out of Home Organization Africa Forum event in Cape Town. Simon Wall, Group CEO at Tractor Media Holdings, shares insights into some of the behind the scenes planning for an event of this scale. Tune in to discover event highlights and dive into the latest OOH industry topics.
OOH in the year ahead 2024 with Merissa Himraj
In this episode we are joined by media industry expert Merissa Himraj as she shares insights into the future of Out of Home advertising. Discover latest trends, innovations and key shifts shaping the OOH landscape in 2024. Listen now to stay ahead of the curve in OOH media.
The Future of Out-of-Home Advertising: Innovation & Collaboration with Celia Collins
Join us as we embark on a journey into the exciting world of out-of-home advertising in our inaugural episode. In this launch episode, we are joined by a media legend and expert guest; Celia Collins. We discuss the latest industry trends and innovations, the importance of creativity, and the significance of strong partnerships in achieving excellence in Out-of-Home advertising.
3D, Anamorphic & Faux OOH with Tania Quinn
In this episode, we’re joined by Tania Quinn, Founder of Immersive Media, for a fascinating dive into the technology that powers digital Out-of-Home (OOH) creative. From Fake OOH (FOOH) to 3D and anamorphic design techniques, Tania breaks down the cutting-edge methods that bring OOH campaigns to life and captivate audiences. She shares expert insights, behind-the-scenes stories, and her thoughts on how these game-changing innovations are reshaping the world of advertising.
Nando's OOH: A Client's Point of view Jessica Wheeler
We're joined by Jessica Wheeler, Marketing Director for Nando’s South Africa, as she shares how Out-of-Home (OOH) forms an integral part of Nando's bold and innovative marketing strategy. Jessica dives into the art of creativity in OOH, emphasizing the power of nailing the copy to capture attention and spark conversation. From crafting witty, on-point messaging to staying culturally relevant, she shares an insight into making a memorable impact through OOH.
OOH Innovation and Media Awards with Eve Pennington
In this episode we’re joined by Eve Pennington to discuss OOH Innovation & Media Awards. We explore what defines innovation in Out of Home advertising and highlight different types of OOH innovations. Eve also shares impactful campaign examples and provides valuable tips for crafting award-winning entries. Don’t miss these insights into OOH Innovation!
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