130 Years in Motion: SAB’s Moving Tribute to the Future

In this episode, we sit down with Marsha Kumire, Corporate Brand Director at The South African Breweries, and Roanna Williams, Chief Creative Director and Founder of Boundless, to unpack the '130 Years in Motion' campaign SAB’s bold tribute to over a century of brewing history and nation-building in South Africa.We explore the creative thinking and cultural insight that shaped the campaign, the challenges and triumphs of bringing it to life, and the pivotal role that OOH played in creating national impact. From concept to execution, this episode gives you a front-row seat to one of the country’s most meaningful brand stories in recent memory.