ABSA OOH: A Client's Point of View with Sadika Fakir

In this episode we sit down with Sadika Fakir, Absa Group Executive: Digital Marketing & Media, for an insightful deep dive into the role of Out-of-Home (OOH) media for a major brand. We unpack the operational and fundamental basics that drive effective OOH strategies and explore what media owners—both large and small—can do to maximize their opportunities in this evolving landscape.From engaging meaningfully with clients and media agencies to standing out in a competitive market, Sadika shares practical insights on how OOH can be leveraged for maximum impact. Whether you're a media owner, agency professional, or brand marketer, this episode is packed with actionable takeaways to help you navigate the OOH space effectively.