Beiersdorf: A Client's Point of View of OOH with Teniel Nelson

Step inside the client mindset in this episode as we sit down with Teniel Nelson from Beiersdorf to unpack OOH from a client point of view.From what truly captures attention in the real world to how OOH fits into broader brand and media strategies, Teniel shares a candid view on what clients value, what they question, and what ultimately drives impact. We explore how creativity, placement, and measurement come together and where the industry still has room to grow.This episode offers a grounded, practical lens for media owners, agencies, and strategists looking to better align with client expectations and deliver OOH that works harder.