Evolving Role of OOH in the Media Mix with Kate Kitz

In this episode, we’re joined by Kate Kitz, Chief Operating Officer at GroupM South Africa, for an insightful conversation about the evolving landscape of Out-of-Home (OOH) advertising. Kate dives into how client conversations have shifted over time, shedding light on what today’s clients are really looking for when it comes to OOH. While measurement remains a crucial element, it’s also become increasingly complex due to varying market dynamics and system nuances. We also explore how OOH professionals need to stay ahead of the curve, keeping a pulse on other media channels to deliver the most value to the OOH space. Tune in for a fresh perspective on the intersection of OOH, client needs, and the broader media ecosystem.