MTN OOH: A Client's Point of View with Imraan Rajab

In this episode, we sit down with Imraan Rajab, General Manager Media at MTN Group, to explore the critical factors behind the consideration and motivation for allocating budgets to Out-of-Home (OOH) advertising. Imraan shares insights into how MTN is maximizing its investment in OOH, leveraging innovative strategies, and aligning campaigns for impactful results. We also discuss the nuances of OOH advertising in South Africa and across the rest of Africa, highlighting challenges, opportunities, and regional trends. Tune in for an engaging conversation packed with valuable insights for OOH enthusiasts and media professionals!