Perspective from Both Sides of the Media Fence with Darren Mckinon

Join us for an enlightening episode as we sit down with Darren Mckinon, the Commercial Director at Epic Outdoor. Darren brings a unique perspective, having worked on both the media owner and media agency sides of the industry. Together, we delve into the challenges faced by media owners and media agencies in today's landscape.Gain valuable insights and advice on how media owners can effectively engage with media agencies, fostering greater collaboration and driving innovation in Out-of-Home (OOH) advertising. Discover actionable strategies for creating impactful partnerships.