Planning for OOH with Christo van den Bergh​

In this episode, we are joined by Christo van den Bergh, Head of OOH at Mediology World. Christo shares his deep expertise and passion for Out of Home (OOH), taking us through the critical processes involved in OOH planning. We discuss the fundamentals every marketer should be aware of when approaching OOH, and Christo offers invaluable insights drawn from his extensive experience in the field.