Beyond the Billboard
S2.E18
Season 2 Episode 18 24 July 2025 58 views Video + Audio

WOO Mexico: Unpacked with Gideon Adey

Join us for an exclusive deep dive into the latest World Out of home (WOO) WOO Conference in Mexico, as Gideon Adey, CEO at GurOOH shares a firsthand account of the biggest insights, trends, takeaways, and hot topics from the event. From emerging innovations in OOH advertising to global market shifts and local nuances, this episode is your backstage pass to everything that mattered. Whether you missed the conference or want to relive the highlights, this conversation delivers all the key moments; unpacked, unfiltered, and straight from the source.